How to write the content for your website

The design gets the attention, but it’s the words that do the selling. The good news: you don’t need to be a writer. You just need to be clear. Here’s how to write website content that works.

Write to one person

Imagine a single customer reading the page and write to them, plainly — “you”, not “our valued clientele”. Drop the corporate fluff (“we leverage synergistic solutions”) and say what you actually do in the words your customers use.

One page, one job

Every page should have a single clear purpose: the Home page sells the whole business, the Services page explains what you offer, the Contact page gets them in touch. Don’t try to say everything on one page.

Answer the questions people actually ask

Think about what a customer wants to know before buying — price, area you cover, how it works, why you. Putting those answers on the page builds trust and helps you rank, because it matches what people search. More on that in SEO basics for your new website.

Lead with the benefit, then the detail

Open each section with what’s in it for the customer (“Your site, fast and looked after for life”), then back it up. People skim — give them the point first.

Make it scannable

Short paragraphs. Clear headings. The odd list. A wall of text gets skipped; a page with clear structure gets read.

Always end with a next step

Every page should tell the reader what to do next — “Get a free quote”, “Call us”, “See pricing”. Don’t leave them at a dead end.

Don’t have the time? We’ll draft it

Content is the part that holds most projects up. If writing isn’t your thing, tell us about your business and we’ll draft your page copy for you to approve — so the site launches finished, not half-empty. It’s all part of building it properly.