Website vs a Facebook page: which does your business need?

“Can’t I just use a Facebook page instead of a website?” It’s one of the most common questions we get. The short version: they do different jobs, and the smart move is usually to use both — with your website as the home base.

What a Facebook page is good at

• Reach and conversation — posting updates, replying to messages, building a community.
• Quick and free to set up.
• Discovery — people stumble across you in their feed.

Where a Facebook page falls short

• You don’t own it. Facebook controls the audience, the reach, and the rules. A policy change or suspension can wipe out years of work overnight.
• The algorithm decides who sees you — often only a small fraction of your followers, unless you pay.
• You can’t be found on Google. Someone searching “best café in Southport” won’t be shown your Facebook page.
• It looks the same as everyone else’s — no real room to stand out or sell properly.

What a website does that Facebook can’t

A website is yours. It ranks on Google, presents your business exactly how you want, shows services and prices, takes enquiries, and stays put no matter what a social platform does next. More on that in do I really need a website?.

The answer: use both

Run your Facebook page for reach and conversation — and point it all back to a website you own. Social brings people in; your website turns them into customers and gets found when they search.

Want a website that does the heavy lifting (and looks after itself)? That’s our whole thing — we build it and maintain it for you.